Primary Market Research jobs,bangalore

Roles & Responsibilities:

• Supporting senior management of Client’s onshore businesses with primary market research expertise (research & questionnaire design, sampling, data analysis & reporting, insights generation) and developing subject-matter expertise across sectors, domains and functions, in which Client operates
• Conducting analysis based on research data independently (with minimal supervision), by applying various statistical concepts/ techniques like multiple regression, factor, cluster analysis, etc with the help of tools like SPSS
• Participating in & actively providing inputs by interacting with client’s senior management
• Supervising & mentoring analysts on research concepts, deliverables & and quality, as & when required

Skills/Knowledge  

• Comfort/ exposure to either all or some of the various techniques of primary research such as customer satisfaction, segmentation, brand & advertising research, pricing & product related research
• Demonstrated analytical ability
• Flair for quantitative and qualitative data analyses and interpretation
• Ability to process data to draw insights, answering “so what” questions about data
• Able to synthesize large volumes of data into comprehensible and insightful information
• Comfort with unstructured data and niche industries
• Comfort with making intelligent assumptions to estimate not-so-easily available data points
• Comfort with Word, Excel and PowerPoint
• Comfort with statistical tools like SPSS, SAS, etc
• Attention to detail, especially in all aspects of report making from research to preparation of presentation and client interaction
• Strong work ethic in terms of time management, ownership of project and client’s objective

Education and Experience

            SPSS Experience needed

• Bachelor’s and post-graduate qualification from top-tier institutions.
• (2-4+) yrs of relevant work experience in a research & insights role, either in an analytics function/ KPO of a MNC or with a reputed research agency
• Very sound knowledge of key analysis/ statistical concepts & hands on experience with tools like SPSS
• Meaningful experience in handling various kinds of research projects, client servicing, data interpretation & insights generation
• Prior Experience in financial services is also valued.