A.M – Marketing Analytics

2 - 5 Years

Job Description

Analyse and agree on the Design for Analytics projects

On the agreed methodology develop and deliver

Partner creating implementation plan with Project owner including project benefit

Support on the deployment of the initiatives including implementation though any system

Consolidate or Track performance for periodic performance assessment

Create the technical and review documents for approval

Act on behalf and/or represent the Team Leader as and when required

Working experience in market mix modeling, campaign testing, text analytics and A/B testing.

Provide expertise and support in developing and deploying predictive models, insights, segmentaion. Embed models in the business strategy so that campaigns drive income as per Retail Clients Strategy and P&L targets, specifically Drive Client-centric analytics with in depth engagement:

Client Lifecycle Management ( Acquire, Activation, Cross Sell/Up Sell, Retention & Win-back)

Enable scientific "test and learn" for direct to client campaigns

Trigger development from both segmentation and propensity models

Pricing analytics and optimization

Digital analytics including social media data analytics for any new methodologies

Channel Analytics & optimization

Client wallet utilization prediction both off-us and on-us

Client and product profitability prediction

Ensure appropriate operational procedures are in place in compliance with the Bank's strategy, branding policies and standards

Ensure adherence of Group Retail Client Analytics Governance

Required Candidate profile

Tertiary qualifications (Statistics, Mathematics, Econometrics or Economics)

Retail Analytics Domain Experience (Retail Banking Business, Channel or Product Knowledge)- 2 years+

Good Business Knowledge

Hands on modeling Experience

Communication - Can seamlessly translate analytics outcome into business strategy and vice versa Excellent

Mandatory Analytics application usage experience - SAS

Working experience in market mix modeling, campaign testing, text analytics and A/B testing.

Good Excel Knowledge

Understanding of CRM principles, analytics automation, P&L forecasting and understanding of data structure (large data handling capability)are mandatory

Excellent PPT & Documentation Skills

People Management Skills

Business acumen - understand what drives business profitability

Ownership & Accountability - Own, execute and deliver results

Client centricity - understanding on solution, service and relationship

Strong oral and written communication

Motivated by performance linked rewards

Salary: Not Disclosed by Recruiter

Industry:Banking / Financial Services / Broking

Functional Area:Analytics & Business Intelligence

Role Category:Analytics & BI

Role:Analytics Manager


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Asterion Consulting Pvt. Ltd

This is for a leading Multi National Bank.
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Contact Company:Asterion Consulting Pvt. Ltd